Lesson #2 : How to create a Facebook Business page


In the last issue we talked about the importance of building a business presence on Facebook. In this second issue, you’ll learn tips on how to setup a business page from Facebook.

Some people are confused when separating their business page from their personal page. It used to be that without a personal page, you couldn’t make a business page for your organization.

However this is not the case anymore. Facebook now allows for creating pages solely for organization purposes. Simply because of this, you can now produce an outstanding presence for your very own organization on Facebook along with information and  your personal photos separately.

When practicing social media management, it is important to differentiate the two though. Professionals recommend utilizing a page instead of a profile is far better where any business matter is concerned. While profiles are designed for people, pages, on the other hand are much more appropriate for organizations, businesses, folks who’ve celebrity status or anyone who needs expert presence in the Web. This way, Business Page should be the most appropriate to name it.

For business it is best to start with a page straight away rather than converting your profile to a page later on as this is a more time consuming task on your part later on.

To get started on Facebook for Business, you will have to go to the site and create a page. This could be completed quickly and simply, just follow the steps given and also you can go to Facebook’s support center in the event you require some help.http://www.facebook.com/help/?page=904

The site will then prompt you to create an official page whether for a product, local brand, business, organization or as a public figure. Choose the 1st.

After that, you will be asked for a page name, and if you are the official representative of the entities you created. It is also important that you have read the Facebook terms and conditions to make sure you will not have any trouble with your account becoming deactivated for violating the guidelines later on.

The site can be very strict when it comes to several accounts so be careful not to mix your personal account together with your business page. Also, you will need to answer the basic questions in your Fan page as this is helpful in adding much more credibility to your website like the business background or history, business locations along with contact numbers.

The great thing about Facebook marketing is that it gives you the advantage of analyzing.Through these, you will be able to evaluate web traffic and account activity at the same time. You’ll also be able to interact with your potential customers, create promos and find out whether or not these promos are advantageous for increasing your sites site visitors and business sales. This is not available in a normal profile page.This is not usual in a standard profile page.

Another advantage that a page will offer is its Like Button. This will provide you with a number of your consumer base. There are no limits to the numbers of Likes unlike in a regular profile page where people are only limited to 5,000 friends.

Take note that professionalism is important in your business page. You must always work towards having an enthusiastic and updated page which will garner the respect of people. There will be occasions when you will be tempted to make your page more lively and interactive as it should be but always keep in mind that raising awareness to your brand is the most important thing. Every action or in this case wall post released should move towards an image of professionalism despite the site’s easily casual manner.

Make sure you look for your next issue soon. We are going to talk about how Facebook can help you attract new customers.

Not all online marketing methods have the same power asĀ Facebook marketing when it comes to getting targeted traffic. In addition to that, utilizingĀ Facebook for Business makes it possible for you to connect with your potential customers and clients effectively