Lesson 11: To Boost Your Own Website with Facebook Ads


In our last issue, we discussed about how you can use Facebook to provide something of value to your audience. Today, we will discuss about Facebook for Business and using Facebook ads to sell your products or services.

Who would’ve thought that you could earn cash from a website which allows you to grow cattle, rant endlessly to friends or post unflattering photos of your ex?

Simply because it has over 500 million users. Even just a small fraction of that can not only provide you a nice amount of income but also sustain your business over the long term as well.

Facebook ads have been proven to be one of the most powerful online advertising campaigns to date. A lot of online marketers have proven the strength of Facebook ads. One proof of this is a company named CM Photographics which has decided to take advantage of Facebook ads to reach out to their target market: 24-30 year old women who are engaged or at least, have selected ‘Engaged’ as their relationship status on Facebook.

From the company’s $600 investment funds, they were able to produce $40,000 worth of work for the whole year. Facebook states that their lead is so powerful that a 60% success rate is very attainable.

So how is Facebook targeting demographics that make it distinct from other marketing techniques like Google Ads or Google Adwords, for example? One is that, Facebook ads is easier to setup and navigate when compared to Google Adwords. Technical expertise is not required in order to use Facebook ads. The only knowledge you need to have cut and dried is actually on your own end, from your company’s budget, target market, related SEO keywords and the like.

With these already clear, you can easily set up a Facebook ad as they let you go through an easy step-by-step guide for setting up the said ad. All you have to do is to click ‘Create An Ad’ when you enter your business page. You’ll be given the option to set changes for gender, language, age, and many more. Of course, you’ll want to choose based on your target market. You also have the opportunity to create Geo targeted ads on Facebook.

Narrowing your target is a great way to make sure that the right people see your ad. It is quite expensive to widen you’re range since the cost of the ad also tends to rise when you try to target everyone.

To learn more about advertising on Facebook, you can use the Facebook Lexicon Keyword Tool which allows for searching through trends based on Facebook walls posts. It is marked by the number of times a word or phrase is included in people’s walls.

And finally, Facebook marketing provides an efficient statistics system to check out whether your ad was effective during its run. You can instantly check whether your ad drew in the expected traffic. You can always fine-tune it however you want by trying out certain catch phrases or photos. You can choose to change your ad to a different one after some time.

Undoubtedly, social media management is a cost-effective way to get a solid amount of traffic for your business page.

Don’t miss our last issue of Facebook for Business. We will be talking about using Facebook to get better rankings on the major search engines like Google.

There are a number of challenges when it comes to promoting your site online. With Facebook marketing, you’ll get the most out of your marketing efforts. But before you use Facebook for Business and create your business page, there are a number of things you have to consider. Find out more here.