Lesson #10: Providing Value To Your Potential Clients on Facebook


In our previous issue, we discussed about effectively communicating with your Facebook fans. In this issue, we are going to talk about using Facebook marketing to deliver significance to your clients and customers.

Here’s the fact: Over 50% of the whole Facebook community log in to their personal accounts on a daily basis. This implies that with around 500 Million users of Facebook, over 250 Million are able to view your page.

How’s that for a customer base? That can equate to tons of dollars in earnings and even more work opportunities that you can actually get a chance to get involved in.

Still only a few Facebook accounts have the potential to obtain customers. You’ll need to tweak and test your page until it reaps a satisfiable result.

Although it is primarily considered a social networking site, it would also do the company good to examine first what impact they want to give in their page.

Do you want your small business to raise a corporate awareness among people on Facebook?

Do you want to add a touch of fun and excitement which will appeal to your target audience?

Or do you simply want your page to be a customer service area where informal questions and inquiries can be answered?

It’s important that you always regard value as your top priority whenever posting anything on your page. Avoid posting boring or unnecessary things. This means resisting the impulse to post personal content or even things that seem fun but aren’t helpful to your audience.

Here are a few more suggestions you should consider:

– Use Customer Testimonials

Looking at a person’s Facebook wall is one of the most frequent pastimes of men and women who are eager about social networks. In these modern times, social media management offers numerous rewards to entrepreneurs. You can persuade prospects by using testimonials from your current customers or clients. So, strongly encourage past clients to write their feedback on Facebook. It would be much appreciated if it’s voluntary but this isn’t often the case. Consider offering special deals or gifts. For instance, how about a 5% discount for every nice feedback?

– Interact with Potential Customers

If there are questions about your products or services, make sure you politely accommodate those concerns. Also, you’ll earn a good impression by answering the inquiries very timely. If you can’t do this, apologize for the late reply.

To help you with answering questions, you should also hold as much details in your Landing Page (or your Profile Page). This is when the Notes section of Facebook comes handy.

– Post Relevant Pictures

Quite a few use the Photos Page while some make pseudo-shops where they feature their items. Whatever you choose, just be sure the images are shown clearly. Presenting photos that look uninspiring and uninteresting won’t entice prospects. That’s why it’s important that you come up with eye-catching, even innovative photos, if possible. For instance, if you have a jewelry business, you can promote it on Facebook by posting photos that feature the intricate designs of your jewelry pieces.

Always remember these simple suggestions when coming up with content and you’ll have tons of prospects coming in to your business page.

Be sure to read our next issue of Facebook for Business very soon.